Importance of Technology
Try to imagine a world without a cell phone today. The mere thought of losing battery on our cell phones in the middle of the day can send some of us into panic attacks. Not just communication, it is nearly impossible to go a day without using science and technology in our daily lives.
One can say technology is very important because it is used for almost everything and in every aspect of life, making it easier, better and different.
The world is now catching up the new technologies to enhance customer experience, and you cannot afford to fall behind. Without any digital support and enterprise mobility tools, an enterprise cannot survive in this competitive market.
Studies have shown that an increasing number of online customers are likely to research your brand on social media channels before they make a purchase from you. They will read reviews and feedbacks from other customers, as well as your own updates, to determine if you are worth it and trustworthy.
In modern world today, the technology advancement is rapidly becoming the power and tool to help people improve their business, career, prospects, brand awareness and branch out to your target audience in the quickest and easiest way.
Digital World also gives you an opportunity to communicate with customers in a whole new way.
You can answer questions, provide support for problems, and even reach out to potential clients who may be interested in your products.
Having a business page on social media also gives you an opportunity to deliver traffic to your website.
Social media and its uses are increasing day by day with every passing second around the world, its utility is also increasing in Pakistan, and all kinds of customers understand the use and power of social media today.
Considering 78% of internet users carry out product research online, it’s hard to understand why so many companies are lagging behind when it comes to savvy digital marketing skills.
Many nations have succeeded in building great infrastructure and achieve stupendous progress due to developing advanced technology before the other nations. Today, every nation strives to get the latest technology for the benefit of its citizens.
Then why is it that our beloved Pakistan is lagging behind? We are hardworking nation and everyone works with lot of passion in their field. But why we are lagging behind in science and technology? Pakistan ranked a low 105 out of 144 countries in The World Economic Forum’s Global Information Technology Report 2013 in terms of overall networked readiness.
The big challenge for Naya Pakistan would be to put more emphasis on technological improvement in the country. The role of information technology for a sustained economic growth and job creation is crucial to improve Pakistan’s competitiveness.
One of the primary reasons why Pakistani lags behind in the technology world is our people cultural attitudes. We usually discourage trying new things and want to adopt to the path chosen by our successors.
Nowadays a person who tries to do something creative is called sarcastically “a scientist” in our country; one who is experimenting new things and ultimately gets nothing. This outlook of people however is slowly vanishing among the educated middle class along with our country entrepreneurial world.
GET Group of Companies
Consider Pakistani multinational GET group of companies. It created SocioON Pakistan’s first National Social Media to awaken the nation by making them realize the importance of Technology for Human Development (THD).
The company understands that human development, in combination with technology, yields economic growth which, in turn, is necessary to generate further advances in human development which is the need of the hour for our country.
Technology for human development will not only make people of Pakistan more responsible but will encourage them to take part in the development of their environment and at large the development of their country.
SocioON is a Pakistani platform which is solely based on Technology for human development, its prime focus is sustainable development of our country. Being aware of the importance of technology is imperative because technology helps us in all walks of life.
We cannot imagine our life without technologically advanced things such as phones, cars, machines, computers etc.
It is our responsibility to continue to the development in technology for the benefit of the entire society.