How Small Business benefit from Social Media?
Today technology is very important because it is used for almost everything and in every aspect of life, making it easier, better and different. The world is now catching up the new technologies to enhance customer experience, and you cannot afford to fall behind. Without any digital support and enterprise mobility tools, an enterprise cannot survive in this competitive market.
Studies have shown that an increasing number of online customers are likely to research your brand on social media channels before they make a purchase from you. They will read reviews and feedbacks from other customers, as well as your own updates, to determine if you are worth it and trustworthy. In the modern world today, the technology advancement is rapidly becoming the power and tool to help people improve their business, career, prospects, brand awareness and branch out to your target audience in the quickest and easiest way.
Digital World also gives you small businesses opportunities to communicate with customers in a whole new way. They can answer questions, provide support for problems, and even reach out to potential clients who may be interested in their products.
Having a business page on social media gives business owners an opportunity to deliver traffic to their website.
Social media and its uses are increasing day by day with every passing second around the world, its utility is also increasing in Pakistan, and all kinds of customers understand the use and power of social media today.
Considering 78% of internet users carry out product research online, it’s hard to understand why so many companies are lagging behind when it comes to savvy digital marketing skills.
All business owners whether big or small have considered using social media to help get maximum word of mouth out about their business.
82 percent of business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram, SocioON (Pakistan National Social media) to help promote their businesses.
It’s the chance for them to know where they stand in the public eye and for their customers to understand not only what the company does but also what it stands for.
More importantly than that, social media provides the opportunity to business owners to grow relationships with their audience. Compared to traditional advertising such as print media, TV and radio advertising, social media advertising is not only dependable but also cheaper.
For a business owner to know whether or not their advertisement is working, is integral in order to improve in the corporate world.
Doing offline/traditional advertising, a business owner is not able to analyze the performance of their advertisement campaign but this case is different when they are doing online marketing.
Social media is extremely important
For business owners since it’s a powerful tool when it comes to creating brand awareness among customers.
Social media defies age barriers. It not just gives business owners the power to learn more about their target audience but also about their interests, and enables them to collect feedback from them.
All kinds of social media sites allow big/small businesses to offer the most up-to-date information about themselves to their customers.
Today, more than half of all the people in the world are smartphones users and more and more businesses are offering mobile-friendly experiences to them.
.The benefit of the increased presence of mobile and usage of social media is impacting small businesses massively.
With more and more people joining social media sites, the social media industry is bound to become bigger in the coming years and all kinds of businesses whether big or small should utilize it to the maximum.